It’s pretty common these days to see consumers in stores scanning an item’s barcode with their mobile phone. Generally they’re checking competitive pricing or specifications before purchasing. Logical, right?
Well, if you look more carefully, sometimes that person may actually be an auditor hired by the corporate office or by brands to check the pricing displayed for a sampling of items.
We’re seeing a trend where auditors are throwing away their pencils and paper methods and instead using codeREADr . They simply scan the item’s UPC/EAN code and an online or offline database reveals the expected price and promotional pricing for that item.
In some cases the auditor is an employee of the store itself and will fix incorrect labels, whether for price, description or promotion terms. In other cases the auditor works for independent firms that are paid to audit and document such discrepancies. They are often called ‘mystery shoppers’.
They can document discrepancies using form fields and menus and optionally take in-app photos linked to a formal scan record. Each scan record has a time stamp and optional GPS location which, along with the other data collected, can be used as proof of the discrepancy and help improve report accuracy.
Auditors with paper lists don’t remain ‘mystery shoppers’ very long. However, with codeREADr the list of audit items is stored in-app along with the pricing, description and any related instructions, This information is presented to the app user after each scan or item look-up.
Since many stores don’t have good Wi-Fi or 3G/4G connectivity, most clients use the app in the offline mode and then sync audit data once they leave the store.
Look here for an instructional article with step-by-step instructions and a video (or PDF document) showing in-app screenshots.