Event Promoters Merge Ticket and Voucher IDs into One Validation Database
The use of ticket resellers is common in the ticketing industry. Most mainstream resellers coordinate their sales with the ticketing company responsible for the event. Using that model, all ticket IDs are stored in a single validation database.
However, event promoters sometimes use non-integrated sales channels to promote their events. Tickets sold by those marketing services – such as Living social and Groupon – are often sold as ticket vouchers generated by the service provider with the corresponding IDs stored in a separate database.
While these supplementary channels can help increase sales, the existence of multiple databases poses an access control problem for validating both tickets and vouchers.
The codeREADr app solves this problem by enabling promoters to combine these databases into a single database hosted in the cloud. Validation can be done online where the ticket is validated in real-time. Alternatively, validation can be done offline with the database downloaded to the iOS or Android devices and later synced to the cloud.
With this merged database, promoters and their venues can catch attendees using duplicate or fake tickets, even if Internet connectivity is slow or unstable.
With print-at-home and mobile tickets becoming increasingly popular, it’s more important than ever for promoters to have good access control systems in place. Why? Because they are easier to copy & fake than traditional printed tickets.
For more information about using codeREADr for event access control, please look here.