What Lowe’s 42,000 iPhones Could Mean to Marketers
Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space (see story). Why?
Because it means that mobile’s highly sought after Holy Grail may finally come to a store near you, and not just to Lowe’s. (more…)
